TLC Moments Campaign
In 2013, TLC Laser Eye Centers celebrated their 20th year of business and celebrated with a campaign highlighting the moments of discovery and joy experienced by their patients following corrective eye surgery. TLC patients were asked to share their "TLC Moments" on social media and directly on the microsite and all participants were entered into a sweepstakes. The campaign included a TLC Moments microsite, promo banner to direct traffic from the parent site, TLCVision.com and support materials for display in TLC and partner-run clinics to promote the campaign. I created the theme graphic, initial microsite concept and visual design, storyboard for the HTML5-animated promo banner and support print materials.
