APA Adoption Center Branding and Website
While undergoing a major building renovation, the APA recognized it was the ideal time to update their branding and positioning to reflect their refocused mission and highlight the physical changes to the center. The new logo is designed to refocus APA as the area’s definitive choice for pet adoption. The “APA” abbreviation is retained for brand recognition and continuity and the designation “Adoption Center” clearly communicates the primary purpose of the center. The modernized logo is bold, bright and friendly. The updated pet silhouettes overlap to create the shape of a home which represents the mission to match pets with their forever home. The identity system supports the new branding with complementary visuals and stationery designs. The new logo, color palette and typography system are applied to the APA's completely redesigned web presence. The new website is clearly organized around three main objectives: increase adoptions, donations and volunteer support for the APA.